Intrigued? You should be, as David Arrick’s website promotes “these ain’t your Grandma’s cupcakes”, but really I had no doubt of that.
During the U.S. recession, David Arrick lost his job as a Wall Street Lawyer and faced with the lifestyle change, had to switch from eating in expensive restaurants to cooking at home. He then simply combined his new love of baking and his vision of filling a hole in the market – the lack of manly cupcakes.
He says in an article by Michelle Nichols on Reuters Africa that “I saw that cupcakes were hot and cupcake businesses were thriving, but they’re all very feminine and pink. A lot of them are frilly with jelly beans and sprinkles”.
As a result he established the online Butch Bakery with 12 manly flavored cupcakes, delivering to the New York area! There is no doubt he is loving this business, his website is littered with quotes and one liners like ‘Butch it up, Buttercup’ and ‘Where Butch meets Buttercream’. I especially like their ‘Butch MAN-ifesto‘ which states “Our objective is simple. We’re Men. Men who like cupcakes. Not the frilly pink-frosted sprinkles-and-unicorns kind of cupcakes. We make manly cupcakes. For manly men.”
Later this year, Butch Bakery plans to open a store in Manhattan, and I cannot wait to see how they choose to decorate it! It is somewhat surprising though to note, that despite the levels of testosterone in this business, that 95 percent of their clients are women!
And check in tomorrow for the rest of our Cupcake News, including cupcakes and hockey. Is there any frontier that the cupcake will not boldly go forth and conquer?