NYC’s love affair with the cupcake may have first began with TV show ‘Sex and the City’, showing their characters Carrie, Miranda, Charlotte and Samantha getting cupcakes at popular Magnolia Bakery. Today according to The Wall Street Journal, the cupcake bakeries are doing well in the recession.
While other areas of the labor market have gotten smaller in June, the restaurant and bar industry did improve. A large area of this growth is cupcake bakeries in the NYC area! Who knew that our favorite tasty treats could be counted on for economic relief?
Sprinkles Cupcakes will open their first New York City location this year. Other cupcake bakeries, from chains to independently owned cupcake bakeries are increasing in size, staff and seeing other growth.
One of the great things about cupcakes is it is a simple indulgence for so many to treat themselves with. While most have had to give up larger indulgences – a $3 treat is something easy for many to enjoy often. Even if you’ve had to give up the $50 or $100 treats in your life, that sweet and yummy $3 cupcake is still well within reach. And we know that everyone deserves to treat themselves every once in awhile.
A cupcake bakery is also a business that is lower cost than many other businesses to start. The initial investment to start your own cupcake bakery is much lower than for other types of businesses. It seems there are many reasons a cupcake bakery would be appealing to both business owners and those who love cupcakes.
It is very interesting to see that cupcakes are doing so well during the recession. While other businesses are having a challenging time – these sweet treats are so successful and seem to be recession proof.
Enjoy that sweet cupcake – as it seems to be the ideal treat for today’s times. The perfect indulgence for today and everyday!
(c) photo Ashley Teets
